|Steve working the crowd at REI Seattle's BCA Clinic.|
Refreshingly, BCA wants me to be open and honest about what I think works best. I tagged along with Steve Christie, BCA's Director of Sales, and one of the coolest things I noticed is that he didn't say a single negative thing about BCA's competitors. Always professional, always with the quick joke, and always positive.
I'm psyched - this side-job is giving me a new perspective into the outdoor industry that I wouldn't get any other way.